What is Merch?
Merch being the short form for merchandise refers to promotional or gift items that are distributed or sold. These items include shirts, hoodies, calendars, magnets, wall art, stationery, greeting cards, mugs, stickers, water bottles, tags, etc.
These days, promoting one’s brand requires a lot of creativity, a mix of both traditionally known methods and fast-growing use of technology and modern promotional methods.
Merch is usually associated with mostly fashion brands or the type of products that bands sell at their shows, but the reality is that any company can use the power of nice products to get people interested in them.
Why then is Merch important to your Brand?
The role of Merch in creating a public outlook for your company cannot be overemphasized. And some of the things to know about the importance of Merch in promoting your brand include the following:
- Brand Recognition and Awareness: Merch goes where you can not and this helps you achieve brand recognition and awareness. A picture of your Merch products on a customer on a social media post can go a long way to fetch you more customers and publicity. A customer using your promotional gift items will pique the interest of other potential customers and that is how they get introduced to your brand.
- Customer Loyalty: Closely related to creating awareness and positive association with your brand, merch can help you get loyal customers. When a customer is loyal to your brand, they tend to introduce others to your brand and business.
- Brand Perception: Branded promotional items create the first impression about what your brand stands for and what you offer. It can serve as the first point of contact for your potential customers. It also helps to improve the perception of your brand to the public. This is why you need to also ensure your branded products come with great quality.
- Top of Mind Awareness: Branding requires consistency and this applies to the use of merch for promotional purposes. A consistent awareness created by your merch will help your brand be at the top of the minds of your customers and potential customers. Your brand comes to mind first whenever services related to yours are needed. This also goes a long way to solve the problem of short attention span in your brand marketing.
You might also be interested in the importance of branding to your business