If you’re building a business, you probably know how important it is to have a logo. But how do you know what makes a good logo? Here are some top 5 tips for creating an attractive logo that represents your brand and keeps people interested in what you’re doing:
1. Determine your brand style.
You should have a clear idea of the style of your brand before you start creating a logo. Does your brand have an edgy personality? Is it playful and fun? Do you want to convey professionalism or exclusivity? who are you trying to appeal to? What color is your close competition using? These are all things to consider when choosing a logo design that will elegantly reflect these qualities.
2. Create a distinct look
When it comes to your logo, there are a few things that you should keep in mind. First and foremost, your logo needs to be easy for people to recognize. If it’s not, then there’s no point in having one. You want customers to be able to pick up on your brand immediately. Secondly, make sure that your logo is unique. It doesn’t have to be fancy or complicated but it should stand out on its own and not get lost within an image of other logos or design elements surrounding it.
3. Keep Your Logo simple.
Keep it simple. But not too simple. The important thing here is to use simple shapes, colors and fonts to create your logo. By keeping things simple, you are able to easily interpret what the purpose of your brand may be without being overwhelmed by too many elements or details. You can aim to make the elements of your design easily interpretable by whoever comes across it. This makes your product or service easily relatable and remembered.
4. Start with a template.
When you’re putting together your logo, there are a few ways to go about it. One option is to have an expert design the logo for you. This can be costly, but if you want to make sure that your brand looks professional and polished, then hiring someone is important. Another way is to create a template yourself. This might sound difficult but it can help give the professional you might want to give an idea of what you are trying to create. Websites like Canva or Pinterest contain hundreds of free templates that are easy to customize by adding text or changing colors and fonts.
Source: https://logosbynick.com/best-colors-for-fitness-logo/ via Pinterest
5. Choose a color palette or find inspiration in existing logos you admire.
Choose a color palette that is unique to your brand. Pick one or two colors for your main logo and then find ways to use those same colors throughout other parts of your brand identity (such as social media profiles or business cards). You can also find inspiration in existing logos you admire. You should look at some examples of logos that you like—the ones that catch your eye and make you want more information about them—and try applying some similar elements to yours.
A good logo can help people remember who you are and what you do. It also lets them know that they can trust you with their business because of how professional your brand looks. When someone sees an attractive logo on a website or in print advertising, their first thought might be “Wow, that company must be successful and offer quality services.” That’s why it’s important that when creating logos for yourself or your business, it should look good enough for others to take notice.